Personalization

Personalization optimizes content based on user attributes, behavior history, and context. QR code personalization requires dynamic QR codes with server-side processing - the same code shows different languages, repeat-visitor offers, or purchase-history recommendations depending on who scans.

Direct mail enables 1-to-1 personalization with unique QR codes per recipient, each embedding a recipient ID that displays personalized product recommendations. Variable printing makes this cost-effective at scale.