Personalization

Personalization is a technique that individually optimizes the content displayed and the experience provided, based on the user's attributes (age, region, language), behavior history (past purchases, pages viewed), and context (time of day, device, location). Typical examples include the "Recommended for you" section of e-commerce sites, personalized feeds in news apps, and the mail merge function of email.

Personalization with QR codes cannot be achieved with static QR codes; it is achieved through the server-side processing of dynamic QR codes. Even when the same QR code is scanned, processing such as serving a Japanese / English page according to the scanner's language setting, or displaying a special offer for repeat customers to users who have scanned before, is carried out on the server side.

With direct mail, "1 to 1 personalization" is possible, in which a different QR code is printed for each recipient. Each QR code has the recipient's ID embedded in it, and scanning it displays a product recommendation page based on that person's purchase history. Thanks to variable printing technology, the cost of printing a different QR code on each of tens of thousands of direct mail pieces has come down to a realistic level.