Direct Mail

Direct mail (DM) sends printed materials to individuals by post. Physical mail maintains high open rates (70%+ vs. email's ~20%). QR codes solve DM's biggest weakness - measurement difficulty. Printing QR codes with UTM parameters tracks scan-through and conversion rates precisely. Segment-specific QR codes enable per-segment response comparison.

Personalized DM with individual dynamic QR codes delivers customized offer pages per recipient. Variable printing technology has dramatically reduced per-piece unique QR code costs.