Segment

A segment is a group into which customers are classified by common attributes such as age, region, purchase history, and behavior patterns. Rather than sending the same message to every customer, carrying out communication optimized for each segment raises both the efficiency and the effectiveness of marketing.

QR code scan data is a strong source of information for building segments. From data such as scan time (morning/night types), scan location (urban/suburban), device (iOS/Android), and scan frequency (first-time/repeat), behavior-based segments can be built automatically.

As an example of using QR codes based on segments, there is the technique of changing the redirect destination of a dynamic QR code for each segment. It is possible to tailor what is shown, such as displaying a product introduction page to first-time scanners, a limited coupon page to repeat users, and a regional campaign page to users in a specific region.