Targeting

Targeting narrows audiences by demographics, interests, and behavior to deliver relevant messages efficiently. QR codes' physical placement inherently targets specific demographics - a luxury restaurant QR code reaches different users than a student cafeteria's.

Dynamic QR codes enable post-scan content targeting by location (geofencing), time (different menus for lunch vs. dinner), device (iOS vs. Android app store links), and scan frequency (different offers for first-time vs. repeat scanners).