Attribution

Attribution analyzes which marketing touchpoints contributed to a conversion and by how much. When a customer sees a TV ad, clicks a social ad, searches a website, and purchases, attribution determines each touchpoint's contribution.

QR codes provide unique attribution value for offline media. Flyers, posters, magazine ads, and transit ads were traditionally unmeasurable. Printing QR codes with distinct UTM parameters on each medium enables precise tracking of which media drove access and conversions.

Issuing different dynamic QR codes per medium (flyer A, poster B, business card C) enables per-medium scan counts, conversion rates, and ROI measurement at virtually no additional cost.

As cookie regulations reduce digital ad attribution accuracy, QR code first-party data collection grows in importance. QR scans represent clear user intent and generate logs regardless of cookie consent status.