Persona

A persona is a detailed fictional profile of a typical user - name, age, occupation, lifestyle, challenges, and goals. It aligns teams around a shared user understanding.

Personas guide QR code design: elderly personas need larger codes with scanning instructions and large landing page fonts; digital-native youth personas warrant design QR codes with AR post-scan experiences. Placement depends on persona behavior - commuters see station ads, parents see pediatric waiting rooms, tourists see airports.

QR codes without persona-based design become generic and underperform. Matching code design to persona behavior patterns, information needs, and digital literacy maximizes marketing effectiveness.