Geofencing
Geofencing uses GPS/Wi-Fi location to set virtual boundaries on maps and detect when devices cross them - triggering location-based marketing like proximity coupons.
QR code integration works two ways. First, scan-location content switching: the same QR code redirects to different pages based on where it's scanned (Tokyo gets Japanese campaigns, Osaka gets regional coupons). Second, geofence-restricted QR codes valid only within event venues, redirecting external scans to "please scan on-site" messages.