Retargeting

Retargeting (remarketing) shows ads to users who visited but didn't convert, tracking them via cookies or pixel tags. QR code visitors become retargeting targets upon landing page access - enabling post-visit ad display for users who scanned in-store but didn't purchase.

With cookie regulations tightening, first-party data retargeting is replacing third-party cookies. QR code CTAs like "Subscribe for 10% OFF" build cookie-independent re-engagement foundations through email or messaging app registrations.