Landing Page

A landing page (LP) is the first web page visitors reach from ads, emails, or QR codes. Unlike general homepages, landing pages focus on a single goal (purchase, signup, inquiry) with minimal navigation distractions and a clear call-to-action.

When designing landing pages for QR codes, mobile-first design is paramount. Since QR scanning is nearly 100% smartphone-based, desktop-oriented pages cause high bounce rates. Place the CTA button in the first viewport and minimize form fields to maximize conversion rates.

Creating QR-specific landing pages improves measurement accuracy. Directing web ads and QR code traffic to separate pages enables precise per-channel conversion comparison. Dynamic QR codes allow switching the landing page URL to a regular site after campaign end.