Landing Page

A landing page (LP) is the first web page visitors reach from ads, emails, or QR codes. Unlike general homepages, landing pages focus on a single goal (such as purchase, signup, or inquiry) with minimal navigation distractions and a clear call-to-action.

When designing landing pages for QR codes, one consideration is mobile-first design. For visitors scanning with a smartphone, desktop-oriented pages can lead to higher bounce rates. Placing the CTA button in the first viewport and minimizing form fields are techniques for improving conversion rates.

Creating QR-specific landing pages makes measurement easier. Directing web ads and QR code traffic to separate pages enables per-channel conversion comparison. Dynamic QR codes allow switching the landing page URL to a regular site after campaign end.