Analytics

Analytics collects and analyzes visitor data (visits, page views, duration, sources, conversions) for improvement. QR code analytics operates on two layers: platform-side (scan counts, geography, devices, time) and landing page-side (Google Analytics sessions, page flow, conversions via UTM parameters).

Combining both layers enables end-to-end measurement: how many scanned (platform) and how many converted (Analytics). The essence is not just seeing what happened but understanding why, and connecting insights to specific improvement actions.