KPI

KPIs quantitatively measure business goal achievement. QR code marketing KPIs include scan count (reach), unique scans (actual users), scan rate, conversion rate, cost per scan, and ROI. These are monitored via dynamic QR code dashboards.

Selecting KPIs matching QR code objectives is key: scan count for brand awareness, conversion rate for sales promotion, session duration for engagement. Focus on 2-3 goal-aligned metrics rather than tracking everything.