Engagement

Engagement measures customer interest and involvement with a brand - website dwell time, page views, social media interactions, email open rates, and app usage frequency. It captures active responses rather than passive awareness.

QR code scanning is inherently high-engagement behavior. Unlike passively viewing a TV ad, scanning requires deliberately pulling out a smartphone and pointing the camera - an intentional act. This active intent correlates with higher conversion rates compared to banner or display ad traffic.

Engagement-boosting QR code design principles: deliver on CTA promises, provide interactive experiences (video, AR, surveys, gamification), and return personalized information based on location or behavior history.

Tracking scan rate (scans divided by impressions) quantitatively evaluates QR code placement, design, and CTA effectiveness. Low scan rates signal needed improvements.