Funnel

A marketing funnel visualizes the customer journey from awareness to purchase as a funnel shape - wide at top, narrow at bottom, reflecting drop-off at each stage. Typical stages: awareness, interest, consideration, purchase, and advocacy.

QR codes serve different roles at each stage: awareness (poster QR codes create discovery), interest (package QR codes provide detailed information), consideration (QR codes link to comparisons and reviews), and purchase (QR code payments reduce friction).

QR codes enable offline-to-online funnel analysis previously impossible: measuring what percentage of poster viewers scanned (awareness-to-interest conversion) and what percentage of scanners purchased (interest-to-purchase conversion).

Optimizing QR codes per funnel stage is key: eye-catching designs with concise CTAs for awareness, detailed comparison content for consideration, and one-click purchase landing pages for the purchase stage.