Scan Flow

Scan flow: discover QR code → read CTA → pull out smartphone → point camera → scan → landing page opens → complete goal. Minimizing friction at each step drives scan and conversion rates.

Often overlooked: the "pull out smartphone" step. Users with full hands can't scan even visible codes. Place QR codes where target users can easily operate phones. Minimize total steps - scan → instant goal achievement (coupon display, Wi-Fi connection, payment) is the ideal shortest flow.