QR Code Digital Signage

QR code digital signage is a system in which a QR code is displayed on digital signs (displays) in stations, commercial facilities, and on the street, and passers-by can scan it with a smartphone to access detailed information. People can obtain advertising, campaigns, event information, and the like on the spot.

Unlike paper posters, its strength is that the displayed content can be switched according to the time of day or the day of the week. It can be used differently at different times, such as business-oriented advertising in the morning and entertainment information at night, and advertising effectiveness can also be measured from the number of QR code scans.

When displaying a QR code on digital signage, attention must be paid to the brightness and contrast of the screen. Under direct sunlight outdoors, the screen becomes hard to see, and reading the QR code may become difficult. Measures such as using a high-brightness display or enlarging the display size of the QR code are effective.