Signage

Signage encompasses signs, posters, and information boards in public and commercial spaces. QR codes complement static signage limitations - one code adds unlimited digital content (details, multilingual support, video, booking forms) to space-constrained displays, updatable without reprinting.

Design principles: size proportional to viewing distance (at least one tenth of the scanning distance, so 10cm across at 1m and 50cm at 5m), contrast with surrounding design, clear CTA, and accessible height placement. Outdoor signage requires weather resistance - UV lamination and waterproof ink prevent degradation.