Qraft

Loyalty Program

Loyalty programs incentivize repeat purchases through points, miles, membership tiers, and stamp rallies. They award points or benefits based on spending or visit frequency to drive customer retention.

QR codes accelerated loyalty program digitization. Physical point cards are forgotten, lost, or bulky. QR-based programs let customers earn points by scanning a smartphone-displayed member QR code at checkout - no physical card needed.

Stores benefit from scan data analytics: visit frequency, spending, and time-of-day patterns enable personalized coupon and benefit delivery via QR codes.

Stamp rallies evolved with QR codes. Scanning QR codes at shops or tourist spots collects digital stamps - harder to forge than paper stamps and trackable in real time. Widely adopted for regional revitalization events and shopping district promotions.