Qraft

QR Code Stamp Rally Planning and Operations Guide

Last updated: 2 min read

How QR Code Stamp Rallies Work

A QR code stamp rally is an event where participants scan QR codes at checkpoints with their smartphones to collect digital stamps. No paper stamp cards are needed; only a smartphone is required.

Typically, collecting all stamps allows participants to redeem prizes or enter a lottery. Organizers can track participant behavior data (which locations were visited and when) in real time.

Planning Tips

Three key points for a successful stamp rally:

  • Number of checkpoints: 5-10 is ideal. Too many reduces completion rates; too few diminishes the walking-around effect.
  • Route design: Create natural walking paths with evenly spaced distances between points.
  • Prize appeal: Prepare prizes that motivate completion. Local specialties and limited-edition goods are effective.

QR Code Installation

For outdoor installation, lamination that withstands rain and direct sunlight is essential. QR code size should be at least 3cm square for scanning from 30cm with a smartphone.

Place at eye level (around 150cm) with signage like "Scan here!" Adding checkpoint numbers and brief descriptions next to the QR code prevents participant confusion.

Tools for Operations

Dedicated stamp rally platforms enable operation without programming. Services like furari, Stamp Rally GO, and Rally are popular options.

For small events, a combination of Google Forms and QR codes works too. Participants access a form from each checkpoint's QR code and enter their ID. While low-cost, separate anti-fraud measures need consideration.

Visitor Attraction and Case Studies

QR code stamp rallies are used in a wide range of settings, including promoting foot traffic in shopping districts, encouraging tourists to visit multiple spots, and corporate promotional events. One local government's tourism stamp rally reported that the average number of spots visited per participant increased from 3.2 during the paper stamp rally era to 5.8.

The main factor is that digitalization lowers the barrier to participation. There is no need to pick up a paper stamp card, and people who learn about the event on social media can join on the spot, capturing unplanned participants.

The success of a stamp rally is 80% determined at the planning stage. Studying practical books on event planning to learn route design and prize design techniques based on participant psychology will help improve completion rates.