E-Commerce Site

An e-commerce (EC) site sells products or services online. Japan's EC market reached approximately 24 trillion yen in 2023. QR codes serve as one O2O (Online to Offline) tool connecting physical stores with EC sites.

One QR-EC integration links product packaging directly to product pages. Consumers scanning in-store see reviews, detailed specs, and related products, which can encourage showrooming behavior and lead to EC sales.

QR codes are also used to direct traffic from EC sites to physical stores. Coupon QR codes issued online and presented at store registers integrate online and offline customer data. Linking purchase history with store visit data enables more precise marketing strategies.