Inbound Tourism

Inbound tourism is a tourism industry term referring to foreign travelers visiting Japan. The number of foreign visitors to Japan in 2024 exceeded 36 million, and multi-language support has become an urgent need at tourist sites and commercial facilities. QR codes are an extremely effective tool for this inbound tourism support.

If you place a QR code on a tourist information board, the page reached by scanning it can provide explanations in multiple languages such as English / Chinese / Korean. There is no need to remake physical signs in multiple languages, and the information can be kept up to date simply by updating the web page. They are used in every kind of situation, including historical explanations at shrines and temples, restaurant menus, and transportation guidance.

On the payment side as well, QR codes support inbound tourism. Travelers from China use QR code payments such as WeChat Pay and Alipay as part of daily life, and when Japanese stores accept them, the shopping experience of foreign travelers improves greatly. QR codes are the cornerstone of inbound tourism measures, able to remove both the "language barrier" and the "currency barrier" at low cost.