QR Code Campaign

QR code campaigns are marketing initiatives where scanning QR codes on product packaging, in-store displays, or flyers enables prize entry, coupon acquisition, or point collection.

Compared to traditional postcard entries or serial number input, consumer participation barriers are lower, tending toward higher entry rates. Businesses can aggregate entry data in real time, simplifying campaign effectiveness measurement. Printing unique QR codes per product also enables one-entry-per-person restrictions.