Using QR Codes for Museum and Gallery Exhibit Guides
Providing Exhibit Descriptions via QR Codes
Place QR codes next to exhibit captions that open detailed description pages when scanned. Background, techniques, and artist intentions that cannot fit in caption space are conveyed richly through text, images, and video.
Instead of lending dedicated audio guide devices, more museums have visitors play audio descriptions on their own smartphones. This eliminates device management and sanitization, and visitors can listen comfortably with their own earphones.
Low-Cost Multilingual Support
Linking QR codes to multilingual web pages provides descriptions in visitors' native languages. Auto-switching display language based on browser language settings lets visitors read in their language without any action.
This supports many more languages at far lower cost than physically installing multilingual panels. Translation additions and corrections are reflected online instantly.
Encouraging Visitor Exploration
Adding "If you liked this piece, you might also enjoy" recommendations to QR code description pages encourages visitor exploration. Showing related piece locations on a floor map prevents missed exhibits.
Linking to special exhibition pages with overall themes and descriptions is also effective. Adding links to museum shop related merchandise pages can boost retail sales.