How to Grow LINE Official Account Friends with QR Codes

Creating a LINE Friend-Add QR Code

You can create a friend-add QR code for free from the LINE Official Account Manager. Select QR code from the "Gain Friends" menu and download it as a PNG image.

The downloaded QR code can be used directly in print materials. If resolution is insufficient, export in SVG format or use a QR code generator with the LINE friend-add URL to create a high-resolution version.

Effective Placement Locations

Place friend-add QR codes where customers can easily see them and have motivation to scan:

• Near the register: Customers scan while waiting to pay. Add incentives like "10% off next visit for adding as friend."
• On tables: Restaurant guests scan while waiting for food. Combine with menus or coupons.
• Shop cards: Customers take them home, enabling later scanning.
• Product packaging: Customers scan at home after purchase. Effective for encouraging repeat purchases.

Prepare Friend-Add Incentives

Simply placing a QR code won't increase friend additions. Presenting clear benefits for scanning is essential:

• Distribute an immediately usable coupon upon friend addition
• Preview friends-only sale information
• Offer point card functionality via LINE's shop card

Instead of just "Add us as a friend," specifying concrete benefits like "Get a 500 yen coupon for adding as friend" significantly improves addition rates.

Measuring and Improving Results

The LINE Official Account Manager shows friend addition trends in graphs. Track changes starting from the date QR codes were placed.

For multiple locations, set different tracking parameters for each to analyze which locations generate the most additions. Review placement methods and incentives for low-performing locations, and add more prominent displays at high-performing ones.