Qraft

How to Add a QR Code to Your Business Card and What to Include

Last updated: 2 min read

What to Put in a Business Card QR Code

Three main patterns for business card QR code content:

  • vCard (contact info): Name, phone, email, company, title. Saves directly to contacts app on scan. Most practical option
  • Website URL: Portfolio, company page, LinkedIn profile. Supplements information that won't fit on the card
  • Link aggregator page: lit.link or Linktree page combining multiple social media and sites. One QR code presents multiple contact methods

QR Code Placement and Size

Tips for placing QR codes on business cards (91mm x 55mm):

  • Size: 15-20mm per side. Smaller is hard to scan; larger crowds the design
  • Position: Back side, bottom-right is standard. On the front, avoid blocking name and contact info
  • Margin: Maintain at least 2mm white quiet zone around the QR code
  • Color: Black modules on white background is most reliable. Ensure sufficient contrast with brand colors

From Creation to Printing

Steps to create a business card QR code:

  1. Decide what to store (vCard, URL, or link aggregator)
  2. Generate the code with a QR tool. Export as SVG to prevent quality loss when scaling
  3. Scan-test on an actual smartphone to verify correct operation
  4. Place the QR code in your business card design
  5. Re-test scanning at actual print size before ordering

With vCard, job changes or transfers require recreating the QR code. If changes are likely, storing a profile page URL lasts longer.