QR Code Tips for Handmade Craft Sellers
Adding QR Codes to Product Tags
Attaching QR codes to handmade product tags or packaging conveys detailed product information and care instructions. For jewelry, link to material descriptions and allergy warnings; for fabric items, link to washing instructions.
Even small tags can link to extensive information via QR codes. Linking to pages with the maker's profile and creation process photos deepens attachment to the work.
Using at Markets and Events
At handmade markets and craft fairs, QR codes at your booth serve multiple purposes:
- Online shop links: Enable later purchases of items not bought on the day
- Social media follows: Deliver new product and next event information
- LINE friend adds: Secure direct communication with repeat customers
Handing out shop cards with a QR code and "Follow Instagram for next event updates" is effective.
Connecting with Online Sales
Convert online shop URLs from platforms like minne, Creema, and BASE into QR codes for business cards and packaging. It's common for people who see products in person to make additional purchases online later.
For multiple sales channels, use link aggregation services (lit.link, Linktree, etc.) so a single QR code provides access to all shops.