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Using QR Codes at Events - From Check-in to Feedback Collection

Last updated: 2 min read

QR Code Use Cases at Events

QR codes serve many purposes in event management: streamlined check-in, venue information delivery, feedback collection, and digital business card exchange. They improve both attendee experience and operational efficiency.

Since the pandemic, demand for contactless information sharing has grown. Using QR codes instead of printed pamphlets and paper business cards also reduces printing costs and environmental impact.

Streamlined Check-in

QR code check-in is where the benefits are most immediately felt. Issue unique QR codes during pre-registration, and attendees simply scan to complete check-in on the day.

This dramatically reduces queues and staff workload. Scan data automatically records arrival times for accurate attendance tracking.

Always prepare paper passes and manual check-in as backup for attendees without smartphones or with dead batteries.

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Venue Information and Wayfinding

Place QR codes throughout the venue to provide rich information:

  • Timetable: Links to session schedules and speaker bios
  • Booth exhibits: Product details and catalog downloads
  • Venue map: Floor plans and facility guides
  • Wi-Fi: Share venue Wi-Fi settings via QR code

Dynamic QR codes handle last-minute schedule changes without reprinting.

Surveys and Feedback

QR codes are effective for post-event surveys. Display codes on posters and tables so attendees can access the form directly from their phones.

To boost response rates, offer prize drawings for respondents. Keep surveys to 5 questions or fewer and under 2 minutes to complete.

The feedback collected is valuable data for improving future events.

Related: See also our guide on QR code accessibility.

Digital Business Card Exchange

At business events, vCard QR codes enable digital business card exchange. Scanning saves contact information directly to the phone's address book, eliminating manual entry from paper cards.

Printing QR codes on name badges allows natural contact exchange during conversations, making post-event follow-up smoother and networking more effective.